About

Danielle Collins

How I Can Help You

If you are looking to:

  • Dial down your overwhelm
  • Handle life’s challenges with a positive mindset
  • Feel confident, effective, and laser-focused
  • Live your own life, not the life others expect of you
  • Let go of old beliefs that no longer serve you
  • Rediscover your passion and purpose
  • Live BIG and enjoy wellbeing in all areas of your life

Then I can transform your life, as a Professional Certified Coach.


If you instead are looking to:

  • Create a culture of wellbeing, where employees are cherished
  • Reduce the turnover rate of your nonprofit staff by improving strategic-management issues
  • Help your employees reach their potential, boost their resilience, and feel happier at work

Then I can revitalize your nonprofit, as a speaker and consultant.

My Vision

As a previous fundraiser and burnout survivor, I'm pioneering a movement to create a culture of wellbeing where employees in the nonprofit world are cherished. As a coach, I help dedicated people who are burning out to renew their passion.

Let's challenge the status quo! We're not workhorses, but individuals wanting to maximize our potential on all levels. It's time to talk openly and without shame about the crisis of work overload in nonprofits.

I hope you'll join me in creating a culture of wellbeing.  Your programs, and ultimately the people you serve, are at risk when the wellbeing of nonprofit staff is compromised.  Helping fundraisers and other employees reduce their high rate of turnover is a game-changer for our society!

My Happy Place

My job description as a coach includes taking care of myself, and for me, this means rejuvenating at my favorite spots by the sea.  This photo shows my idea of heaven – scampering on a misty beach with my dog, Boo.  (Shout-out to my husband for this fun shot!) 

Where is your happy place?  How can you make self-care part of your job description, too?

My Experience

I have over 15 years of experience with nonprofit organizations, securing major gifts from donors who wanted to transform their world.  I was a key player in three successful capital campaigns, at Sierra Adoption Services (now Sierra Forever Families), the Pacific Crest Trail Association, and Eskaton Foundation.

My Education

I have an M.A. in Communication Studies from the University of Michigan, and a B.A. in English from the College of William and Mary.  As a major gifts officer, I maintained my CFRE credential for over a decade.

My Coach Training at UC Davis Continuing and Professional Education

When I decided to train to become a professional coach, I wanted to make sure the program I selected was rigorous and respected.  The coaching industry isn’t regulated, and coaches can train at an institution like UC Davis that is accredited by the International Coaching Federation. . . or they can do an online class over one weekend.  At a time when coaching may still be a bit “woo-woo” to some, it was important to me that the program I attended add credibility to my practice.

My Credentials (PCC, NBC-HWC)

To further promote professionalism, I earned my Professional Certified Coach credential from the International Coaching Federation.  This required that I complete extensive training, pass a comprehensive exam on core competencies, and coach amazing clients for 500 hours!

I’ve realized that the best way to help employees experiencing burnout is to understand its opposite – the total wellbeing of our minds, bodies, and spirits.  I am also now a National Board Certified Health & Wellness Coach.  (I met the rigorous demands of the National Board for Health & Wellness Coaching, including training, coaching sessions, and a comprehensive exam.)  Today, I love helping my clients transform their lives.

In my quest to understand burnout and wellbeing, I am also certified in:

  • Values2Wellbeing, a science-based coaching technique that helps you identify core and acquired values; and
  • The Wellness Inventory, an assessment program that helps you understand 12 dimensions of wellness in your life.
Primavera Strategies

Why Primavera?

Primavera means “Spring” in Spanish, and the word signifies renewal, rebirth, and the prime of life.  I founded Primavera to celebrate the budding potential in each of us.  My coaching and consulting practices are based on generating meaningful results, for your organization, and for you as an individual.

A Bit More. . .

I practiced Africanized beekeeping in Paraguay.  Seriously!  I originally hail from Virginia, and while I’ve lived in Northern California since 1994, every now and then I’ll gleefully say “y’all.”  I also am passionate about photography and creative writing, and have a fun website.