About

c Dani 5600

Why Primavera?

Primavera means “Spring” in Italian, and the word signifies renewal, rebirth, and the prime of life.  I founded Primavera to celebrate the budding potential in each of us.  My consulting and coaching practices are based on generating meaningful results, for your organization, and for you as an individual.

How I Can Help You

If you are looking to:

  • Overcome anxiety and fatigue to create a rich and colorful life
  • Rediscover your enthusiasm and sparkle
  • Feel confident and effective again
  • Live your own life, not the life others expect of you
  • Let go of old beliefs that no longer serve you
  • Live BIG and enjoy wellbeing in all areas of your life
  • Have fun creating the work you love

Then I can transform your life, as an Associate Certified Coach.

If you instead are looking to:

  • Develop donor-communication materials that inspire giving
  • Jumpstart your fundraising efforts
  • Transform your relationships with your donors
  • Generate additional revenue
  • Create a culture of philanthropy

Then I can revitalize your program, as a development consultant.

My Vision — Creating a Culture of Wellbeing

As a coach, my immediate goal is to help employees who are burning out to become their best selves, both professionally and personally.  I want to help them either renew their passion, or find the career they love.

My long-range goal is to transform the development profession, creating a culture of wellbeing where employees are cherished, rather than treated as workhorses.  I believe that together we can reduce the embarrassingly high rate of turnover.  And when we are successful with this, we will have greater longevity in our organizations.  This will result in improved relationships with even more donors, a corresponding increase in giving, and greater success as nonprofits better fulfill their missions.  Everyone and everything that we serve will benefit.

My Experience 

I have over 17 years of experience working for nonprofit organizations, securing major gifts from donors who wanted to transform their world.  I was a key player in three successful capital campaigns, at Sierra Adoption Services (now Sierra Forever Families), the Pacific Crest Trail Association, and Eskaton Foundation.

I’m well versed in face-to-face solicitations; I have outstanding cultivation skills; and I am diligent and creative when stewarding donors.  I successfully wrote, edited, and produced hundreds of fundraising pieces, from cases of support to grant proposals.

Today I am a development consultant and coach, continuing to build on my nonprofit experience and on my passion for making a difference.

My Education

I have an M.A. in Communication Studies from the University of Michigan, and a B.A. in English from the College of William and Mary.  As a major gifts officer, I took a slew of workshops as well, to stay up to date on the best fundraising practices.

My Coach Training at UC Davis Extension, and my ACC Credential

When I decided to train to become a professional coach, I wanted to make sure the program I selected was rigorous and respected.  The coaching industry isn’t regulated, and coaches can train at an institution like UC Davis Extension that is accredited by the International Coach Federation. . . or they can do an online class over one weekend.  At a time when coaching may still be a bit “woo-woo” to some, it was important to me that the program I attended add credibility to my practice, and to the profession.

To further promote professionalism in coaching, I earned my credential from the International Coach Federation.  This required that I complete extensive training and paid coaching hours, as well as pass a comprehensive exam on core competencies.  Today, as an Associate Certified Coach, I love helping my clients transform their lives.

A Bit More. . .

I practiced Africanized beekeeping in Paraguay.  Seriously!  I originally hail from Virginia, and while I’ve lived in Northern California since 1994, every now and then I’ll gleefully say “y’all.”  I also am passionate about photography and creative writing, and have a fun website.